Responsible for regional PR coordination
Strategic Counsel: set messaging, guidelines, and processes
Provide and facilitate learning & education, in real-time, reducing risk
Distribute best practices, rules of engagement
Report and coordinate with spokes (vendor agencies)
Vendor management/coordinate training on PR tools and services
Develop upon approval on quarterly communication strategy
Coordinate budget for APAC region.
Manage paid media advertisements and sponsored articles all across Tech, HR, and national media in APAC region
Take cultural nuances, preferences, and media culture into account to increase in-market success
Handle in-language (English) and 3rd party localization for content development and interviews
Create campaign timelines that reflect upon new product updates, product launches, company news releases, & more.
Set KPIs by region for realistic and practical benefits
― Iris Lee, Director of Regional Marketing, APAC at Remote
To provide strategic counsel and direction on messaging and narrative.
To become the content powerhouse for APAC.
To drive campaign ideation, planning, and execution.
To create synergy and promote collaborations between agency partners and media collaborations.
Daily communication with various departments in Remote and vendor agencies across the globe
Provide monthly media monitoring and media inquiry handling services
Comparative competitor analysis & SOV in key markets
Content development for spokesperson bylines & advertorials
Provide consultation for advertorials, sponsorships, awards, & event-speaker opportunities
APAC campaigns in 1 year
coverages in APAC region in 1 year
increase in average quarterly coverage growth in 1 year
growth increase in Tier 1 media earned coverage in APAC in 1 year