Communication Management in a Remote Distributed Workforce

B2B company background

Remote, founded in early 2019, aims to facilitate global hiring by making it easier for companies to employ talent from anywhere. Despite the challenges of not having a product until Spring 2020, the company experienced a significant growth spurt, expanding tenfold within its first two years, largely due to the heightened importance of remote work in 2020. Now four years old, Remote maintains a distinctive startup culture with no physical offices and a workforce of 1,400 employees representing over 75 nationalities. Embracing an asynchronous work model, Remote allows employees to set their own hours, and its internal operations are transparently documented in a publicly accessible handbook at Handbook.Remote.com.

Program management coordination

Hub Management

  • Responsible for regional PR coordination

  • Strategic Counsel: set messaging, guidelines, and processes

  • Provide and facilitate learning & education, in real-time, reducing risk

  • Distribute best practices,  rules of engagement

  • Report and coordinate with spokes (vendor agencies)

  • Vendor management/coordinate training on PR tools and services

  • Develop upon approval on quarterly communication strategy

  • Coordinate budget for APAC region.

  • Manage paid media advertisements and sponsored articles all across Tech, HR, and national media in APAC region

  • Take cultural nuances, preferences, and media culture into account to increase in-market success

  • Handle in-language (English) and 3rd party localization for content development and interviews

  • Create campaign timelines that reflect upon new product updates, product launches, company news releases, & more.

  • Set KPIs by region for realistic and practical benefits

Thank you so much for all your help and hard work. You were instrumental in bringing results and growth for Remote in APAC.

― Iris Lee, Director of Regional Marketing, APAC at Remote

Scope of Work

Consultation

To provide strategic counsel and direction on messaging and narrative.

Content Marketing

To become the content powerhouse for APAC.

Idea, Plan, Execute

To drive campaign ideation, planning, and execution.

Connecting APAC

To create synergy and promote collaborations between agency partners and media collaborations.

Managed media relations with the communication team & C-level executives to produce top-tier earned results

Talent is everywhere — opportunity is not.

Achieve impact from press coverage in coordination with Sales, Product, & Growth team

Daily communication with various departments in Remote and vendor agencies across the globe

Provide monthly media monitoring and media inquiry handling services

Comparative competitor analysis & SOV in key markets

Content development for spokesperson bylines & advertorials

Provide consultation for advertorials, sponsorships, awards, & event-speaker opportunities

16

APAC campaigns in 1 year

307

coverages in APAC region in 1 year

+ 350%

increase in average quarterly coverage growth in 1 year

+ 90%

growth increase in Tier 1 media earned coverage in APAC in 1 year