Sr. Global IMC Consultant, Account Manager

Allison

2023 — 2024

My responsibilities and achievements include:

• Led strategic marketing initiatives across the US & Asia-Pacific region, aligning brand enhancement strategies with client business objectives, similar to driving customer success and digital transformation in a tech-focused environment.

• Managed over 14 projects, with a maximum of 6 different customer-clients simultaneously.

• Fostered deep, long-lasting relationships with a network of media and industry influencers across diverse markets, including Korea, SEA, Australia, New Zealand, India, and Singapore.

• Mastered the art of crafting stories and delivering tailored messaging for varied audiences, paralleling the skill of communicating complex technology solutions, from semiconductors, HR tech, fintech, AI, and more to diverse client groups.

• Expertly navigated and resolved high-stakes PR challenges, employing crisis management skills that reflect the ability to manage and mitigate critical issues in client engagements.

• Employed a rigorous, analytical approach to measure campaign effectiveness, providing actionable insights to inform ongoing strategy adjustments, mirroring the data-driven decision-making process critical in B2B technology management.

• Fostered partnerships and negotiated large contract deals with executives across various global industries, including electronics, semiconductors, finance, and telecommunications, showcasing partnership management in diverse sectors.

• Maintain program budget and proactively support team with managing quarterly spend
  Manage cross-functional team deadlines and follow-ups to ensure timely releases

• Prepare detailed reports on campaign performance and provide insights and recommendations for improvement to senior management and stakeholders.

• Continuously evaluate the effectiveness of marketing strategies and campaigns, making adjustments as needed to optimize performance and achieve business goals.

• Act as a liaison between the marketing team and other departments, ensuring alignment and collaboration on global marketing initiatives.

• Maintain strong relationships with key clients and stakeholders, providing regular updates on campaign progress and addressing any concerns or feedback.

• Stay updated on the latest marketing trends, technologies, and best practices, and incorporate them into the IMC strategies.

• Act as a thought leader within the organization, providing insights and guidance on the future direction of marketing strategies and innovations.

Sr. Content Program Manager

Visual Intelligence Inc.

2022 — 2023

My responsibilities and achievements include:

• Developed and executed comprehensive content strategies for US B2C tech and Korean market F&B commercials, demonstrating a keen ability to adapt messaging for diverse markets and industries.

• Orchestrated advertisement planning and campaign strategies for major international partners including SK Hynix, Netflix, Coca-Cola, and Campari Group, showcasing skills in managing and growing key client relationships.

• Collaboratively worked with creative teams, including 2D & 3D designers, to formulate creative briefs for digital advertisements and social media content, reflecting the capability to lead and execute cross-functional projects.

• Devised and implemented PR strategies for launching new products in the US market, integrating content marketing and media relations, skills pertinent to driving brand awareness, customer engagement, and product adoption.

• Acted as the account executive liaison between clients and PR agencies in the US, honing skills in stakeholder management.

Content Manager

Kommon Newsletter

2022

My responsibilities include:

• Develop, write, and design engaging posts that promote our newsletter content.

• Curate relevant news stories and updates to share on social media.

• Plan and execute a comprehensive social media strategy aligned with our newsletter's goals.

• Schedule and publish content regularly to maintain a consistent presence.

• Respond to audience engagement in a timely and professional manner.

• Foster a community around our content by engaging with followers and encouraging discussions.

• Monitor and analyze performance using tools like Facebook Insights and Instagram Analytics.

• Provide regular reports on engagement metrics, growth, and insights to inform future strategies.

• Coordinate and manage promotional campaigns to boost newsletter subscriptions and engagement.

• Collaborate with the marketing team to integrate social media efforts with overall marketing strategies.

• Stay updated on social media trends, tools, and best practices.

• Implement new features and tactics to enhance our social media presence.

• Ensure brand consistency with content, aligning with brand voice and guidelines.

• Maintain consistency in visuals and messaging across all social media posts.

Head Program Manager

Seongdong District Office

2019 — 2022

My responsibilities and achievements include:

• Led the development and execution of over 15 innovative programs within a team of 9 associates, demonstrating strong leadership in project management and team collaboration, key to driving transformative customer outcomes.

• Utilized dual-language capabilities for effective cross-cultural communication and coordination in program planning, showcasing the ability to engage with diverse teams and stakeholders.

• Orchestrated and led 6 major events with attendance exceeding 450 people, coordinating across multiple teams, exemplifying skills in large-scale event management and community engagement.

• Acted as the principal liaison between senior government officials and the Education Innovation department, steering new initiatives and enhancing operational workflows, reflecting strategic partnership and project management capabilities.

• Establish and maintain high standards for program quality, including regular reviews and updates based on feedback and educational trends.

• Ensure programs comply with accreditation requirements and local educational regulations in various regions.

• Contribute to the strategic planning of the global center by identifying future educational needs and opportunities.

• Develop and track KPIs to measure the success of programs and identify areas for improvement.

• Conduct market research to identify trends and opportunities for new program development.

• Prepare detailed reports for senior management on program performance, outcomes, and strategic recommendations.

• Collaborate with marketing teams to develop and execute strategies to promote educational programs globally.

• Develop and manage program budgets, ensuring efficient use of resources.

• Organize and conduct training sessions for faculty and staff to enhance their skills and knowledge in program development and management.

Program Development Manager

Chungdahm Learning

2018 — 2019

My responsibilities and achievements include:

• Develop and continuously update curriculum to ensure it meets educational standards and addresses the needs of a global audience.

• Collaborate with subject matter experts to create engaging and effective courses, including online and blended learning options.

• Integrate new edu-technologies and teaching methodologies to enhance learning experiences.

• Oversee the planning, implementation, and evaluation of educational programs, ensuring they are completed on time and within budget.

• Establish and maintain high standards for program quality, including regular reviews and updates based on feedback and educational trends.

• Ensure programs comply with accreditation requirements and local educational regulations in various regions.

• Collaborate with key stakeholders to support their instructional needs and professional development.

• Build and maintain relationships with educational institutions, industry partners, and other stakeholders to enhance program offerings and opportunities in Korea and globally (China, Philippines, & US).

• Develop and track KPIs to measure the success of programs and identify areas for improvement.

• Conduct market research to identify trends and opportunities for new program development.

• Prepare detailed reports for senior management on program performance, outcomes, and strategic recommendations.

• Collaborate with marketing teams to develop and execute strategies to promote educational programs globally (China, Philippines, & US).

• Develop and manage program budgets, ensuring efficient use of resources.

• Ensure appropriate allocation of resources, including faculty, technology, and facilities, to support program goals.

• Contribute to the strategic planning of the institute by identifying future educational needs and opportunities.

• Lead initiatives to innovate and improve educational offerings, keeping the institute at the forefront of global education.

• Stay updated with the latest trends and developments in global education.

• Organize and conduct training sessions for faculty and staff to enhance their skills and knowledge in program development and management.