Consistency & Connection Through Copy

Background

The Global Communication Team of Hyosung Group outlined a strategic initiative aimed at enhancing the global visibility of Hyosung's brand, leveraging its products, robust ESG activism, and unwavering commitment to customer-centric support on a global scale. As a Korean industrial conglomerate with a focus on the chemical, textile, and trade sectors, Hyosung Group is dedicated to transitioning into a prominent global entity. With a presence spanning 106 locations across 28 countries, Hyosung Group is steadfastly pursuing its goal of establishing itself as a renowned global brand.

Project Details

As part of the planning phase, a key initiative was to refine Hyosung's online presence by separating its website and social media platforms from exclusively Korean language content, thereby enhancing accessibility to Western audiences. This comprehensive approach involved consulting for website renewal, crafting a tailored content strategy, developing feature articles, strategically curating content for various social media channels, orchestrating newsletter publication, and ensuring consistency in copy across all platforms.

Hyosung Group operates diverse subsidiaries in both Korea and abroad. To streamline the brand's message, Hyosung Worldwide was established.

Upon the formation of Hyosung Worldwide, it was established that maintaining consistency on LinkedIn was essential.