Content Product Communication Marketing

Project details

Responsible for crafting and implementing marketing communication strategy for Samsung Electronics' new product SSD 990 EVO, including website copy, and aligning these with the brand's message and strategic goals.

Creative process

Before developing the copy, I established a comprehensive planning and messaging framework. This process began with a thorough review of previous copy for Samsung's SSD products. I then conducted a comparative analysis of the new product's specifications against those of competitor offerings. Based on this analysis, I identified and aligned keywords with the brand's objectives and target audience.

Subsequently, I created a detailed messaging framework encompassing background, objectives, positioning, target audience, devices, main message, and reasons to believe (RTB). Following approval, I crafted multiple copy variations for each product feature and description. Each version included explanations and references to previous Samsung products, competitor products, or innovative new concepts.